I used to buy makeup based on whether or not it looked nice in the package, and on whether or not I liked the colour. The thing about doing that is that all products are meant to look as appealing as possible, and just because you like a colour (neon purple for example) doesn’t necessarily mean you should have it all over your eyelids.
I forget how I came across my first beauty blogger and/or vlogger, but I remember the moment was enlightening. Suddenly I had people I could turn to for beauty advice whenever I wanted. This was even more wonderful because it eliminated intimidating department store lights, and vast salon counters between us. I could read about or watch these people in my Pj’s, and then go experiment with what they taught me. They showed me what to do with my makeup, I got to see how things looked on a real person, and I was suddenly armed with reviews in advance so that my purchases were less likely to be duds.
I emerged from watching vlogs and reading blogs with a better sense of how to do my own makeup, what products looked like, and how products should work. I felt like I was stepping up my game. With a little know-how my morning routine became simplified and easier, and now I waste less dollars and products because I have a better idea of what to purchase.
If you haven’t found these bloggers/vloggers yet, I recommend you look them up!
Both of these blogs do fresh, current makeup, product reviews. I turn to both of them when something new is released to get an idea if it is worth purchasing. Karen of Makeup and Beauty Blog gives great little reviews with a quirky sense of humour. She always has great pictures of the product, of herself wearing the product, and of product swatches.
Temptalia gives very in-depth reviews, comparable products, a product overview summary, and where to buy info. The blog also allows you to register to be part of a beauty community, and there are tons of people on it so you get an even better idea of products from their comments as well. Everything is swatched, and pictures have the product displayed boldly and clearly.
Pixiwoo is the site of two professional makeup artists (sisters) from England. They do incredible makeup, and make it incredibly easy to follow for yourself. They are primarily Youtubers, but have a great little blog that accompanies it. They are the best for how-to. Whether you want to look like a movie-star, a slightly made up version of yourself, or get tips on how to truly make yourself up this Halloween, they really cover it all. They also do occasional recommendation and review videos (if you aren’t sure what foundation to use for your skin type etc., things like that). They are smart and lovely, and I really could go on, but we’ll leave it at that
Lisa Eldridge is much the same as Pixiwoo in that she also does amazing, wonderful, professional blogs and vlogs on makeup. She offers a variety of tutorials, and some recommendation and review videos as well. Her dialogue is sweet, and easy to follow so that you can re-create a look for yourself. A lot of her work is related to what’s current in beauty as she tutorials looks from recent magazines, or runways.
Beauty and Life: Anna Saccone – The Style Diet
Anna Saccone not only shares tips on beauty (fashion, hair, and makeup), but she shares her life as well. You can watch her vlogs on Youtube and follow her from the days she was dating the man she’s now married to and shares one baby girl with. You can also catch up with her on her blog linked to and titled the same as her Youtube channel. Anna is great to follow if you want ideas on every day beauty as a busy mom. And if you catch up on her earlier blogs, for simplified, beautiful looks, that don’t break the bank. She’s an every day, girl-next-door, natural beauty sharing what she loves.
A Nod to a Fellow Canadian: Essiebutton
Estee describes herself as “A Canadian living in England.” The first video I saw of her on Youtube instantly reminded me of home. Her sense of humour, her casual beauty, her thoroughness in doing what she loves; it all captured what I love most about Canadian women. She does reviews of products that she uses, and does tutorials using products from her current makeup stash. She is an another girl-next-door (like Anna Saccone), sharing what she loves most about beauty.
A New Find: Judy of It’s Judy Time
Judy shares makeup tutorials, and reviews of products while also sharing details of her busy life as a mom. She is mother to one little girl, and has another two on the way. She and her husband share details of their life via Youtube, but you can also follow just her beauty channel if you wish. Her Youtube product reviews are great because she does an initial impression of the product, and then provides updates as to how it’s wearing throughout her busy mom-day. She’s got a great, cheery outlook on life, and is fun to follow.
Anne of Grape Fizz Nails does frequent posts so there is always something new to be inspired by. Or if you’re wondering what a polish looks like out of the bottle you can probably just search her site for a beautiful image of a swatch and perhaps an idea on how to wear it creatively. Her looks are chic, professional, and polished. They’re not too “out-there” to recreate for yourself.
The PolishAholic is very similar in the regard that there are tons of nail polish looks you could re-create yourself, and all of them are displayed beautifully in clear, bold, professional images that clearly show the polish. Often entire new polish collections are swatched, so if you’re trying to decide what your favourite of Essie or Opi’s latest set is, this is a good place to go to see how they really look.
There are so many wonderful bloggers and vloggers out there that it was hard to narrow down this list. I would love to hear who your favourites are.
That’s all for now,